Here at Protean we took on the task of launching Totech into America. Already very established in Europe as a technological leader, they hoped to become leaders in the American Market and we were chosen with the task of making sure they do.
Though Totech had been a leader in the EU market, sales in the Americas hadn’t gone quite as well, with brand confusion being at the heart of these problems. Sales were poor across the Americas and controlled through, third party re-seller distribution.
A highly integrated sales and marketing communications programme was developed to re-introduce Totech firstly to the electronics manufacturing sector and subsequently to other end-user industry segments in the Americas. We undertook an extensive press relations campaign targeting industry-specific media and trade associations with messages designed to educate the market about the advanced state- of-the-art in Europe.
We have seen success already from our Americas launch, and we consider that rewards aligned to the client’s commercial business outcome and not simply the marketing communications output to be the ultimate measure of a promotional campaign. Already sales have grown from less than $25,000 at the start of our campaign to over $270,000 per annum.
Now we are looking forward to returning to the APEX EXPO which this year will be held in the San Diego Convention Center between February 28- March 1. Surging interest in MSD solutions in North America are behind our decision to return in 2012. Here at the EXPO we will be promoting our new product, the new XSD 701 highlighting an oxidation-free alternative to baking.
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