With
the dust now firmly settled on National Electronics Week 2009, what kind of
impression has it left behind? Well, against the odds governing the current
economic climate, the UK
It
seems most people are glass half fulls. Certainly, this philosophy was evident
at the show which saw visitors attending with the sole aim of purchasing
equipment and exhibitors re-booking for 2010. It also ties in with a wider
industry trend, with IC Insights’ forthcoming Mid-Year Update to The McClean
Report suggesting that 2009 will indeed be a “tale of two halves”.
For
you glass half empties, the first half of the year was characterised by
seasonal weakness for electronic system sales and the global recession at its
worst. And for the half fulls? The second half is expected to usher in strong
seasonal strength for electronic system sales and positive worldwide GDP
growth. So, NEW 2009 was pretty much sandwiched somewhere in between the two.
In
reality, this means there was no tidal wave of visitors at NEW. It also means that
there was a good quantity of serious enquiries from people who had come to the
show with the direct intention of purchasing. All in all, the majority were
happy, with glowing reports coming from the likes of Adaptsys, Almit, EcoPac
Power, Juki, O’Dell Rework Solutions, Quantum CAD and VSMT to name but a few.
NEW
2009 proved the power of the industry working together. Those who chose to
support the show played an important part in its success. In turn, the success
of shows like NEW will benefit us all. If they fail, then the whole industry is
poorer. NEW also proved that the glass half full companies will always be the
most successful. With one eye on the resurgence, it was these companies who
invested in marketing at the event, and it was these companies who truly made
the most of an opportunity. And in all cases, it paid off with more visitor
traffic, leads and even, sales.
NEW
is back in 2010 when hopefully, we’ll all be drinking from the same glass.
Cheers!
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