Sitting here ready to blog about blogging, it feels like there’s something ever so slightly post modern in the air. But that’s the world in which we live and market. A world where we post and we tweet and we poke. And post about posting and tweet about tweeting and so on. And where does it ever get us?
Today’s brave new social media world is fixed on prizes of fans, followers and conversions. But arguably, the prize goes far beyond a corporate or indeed, personal, ego trip. For marketers, the value is rooted where it’s always been – in the relationship, in the dialogue and in the hearts & minds of real people.
Granted, giving businesses a personality is not always beneficial – just as some personalities don’t seem to do much for the greater good. But for the most part, it differentiates you from your counterparts and ultimately, gives someone a reason to choose you.
As always, the goods or services need to be there to back it up. But if it’s there at the right place at the right time, the context you have provided through social media and the market awareness it has afforded you might just be enough to tip the scales in your favour. So no, Twitter is not the answer to your prayers. And Facebook isn’t your holy grail. But blog on, because it might just matter.
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